On any given day, if you walk into the Gumuchian office in Manhattan, you will see several women buzzing around, all with one goal in mind: to create the most exquisite, timeless, and perfectly executed jewelry their clients have ever seen or worn. Founder and visionary Anita Gumuchian and her daughters, Myriam and Patricia, carry on a family legacy in the jewelry industry that dates back over 100 years.

The Gumuchian women combine the excellence of traditional European craftsmanship with fashion-forward designs. From this vision the company's “Designed by Women for Women” mantra emerged, embodying the confidence and beauty of all women. Each design is brought to life by master jewelers in Gumuchian’s Manhattan atelier, never using anything below platinum or 18k yellow, white, and pink gold.

During your visit you will find Anita perched at her desk, sifting through piles of the finest quality diamonds and gemstones to be set into precious metals to adorn clientele. Amid this mix of diamonds and gems, you can see the sketches and designs that will soon be transformed from vision into wearable jewelry.  One door down from Anita, you will find Patricia developing ideas and sketching; she draws her inspiration from her travels and natural surroundings.  Patricia adds sophistication and elegance to every piece, ensuring that the design will not only satisfy the tastes of the most discerning customers, but also serve as a cherished heirloom for future generations.

The Gumuchian trio spends their days developing innovative designs with an enthusiasm that radiates throughout the office and onto the jewelers’ benches. Myriam Gumuchian serves as the voice for Gumuchian’s jewelry, and her experience in jewelry and knowledge of customer needs make her perfectly suited to bridge the gap between designer and consumer. 

Together, the Gumuchian women create high end, very fine jewelry that is feminine, elegant, and strong. Designs that are fashion forward, but still reflect classical jewelry tastes. Designs that can be worn from day to evening. Designs that use the finest metals and gem materials to create a luxurious collection. 

Truly fine jewelry requires skilled hands. You can use technology for parts of it, but at the end of the day, it takes a jeweler's eye to select the perfect gemstones, a jeweler's hands to set them, and a jeweler's aesthetic to get the balance and construction perfect. Gumuchian jewelry is made in that traditional way, at the bench.

This atelier is where the team of women come together as one, treating each design as a tiny sculpture, ensuring each piece is built to wear with comfort while lasting a lifetime. This is what it means to be “Designed by Women for Women”.